What is a Marketing Funnel

What is a marketing channel? And why should an online marketing professional have one?

It is a marketing strategy that is designed to draw new customers to your website. It is a process of selling that involves a person visiting your website to look up the information they need to solve their problem. You can establish a relationship with every person you meet using certain tools.

This will allow you to better be aware of the needs of each visitor. This will allow you to provide the best information possible to all visitors. When you earn the trust of your visitors they are more likely to purchase your products. The customer becomes the visitor.

Certain customers turn out to be extremely loyal customers, ready to buy any product you promote. A marketing funnel includes all the steps needed to convert a regular visitor to your website to become a loyal client and purchase every item you offer.

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For any internet marketer that is their final objective. A properly created funnel can accomplish this easily.

Your marketing tools are attracted the attention of people and bringing them into the funnel. After they have completed the form on your PERSONAL lead capture page, they will be added to the funnel. Since no one is going to opt in to your business lead capture page, I used the word "personal". They want to join as a leader, not a company.

The lead capture page acts as the entry point into the funnel. Clicking the "Sign up Now" as well as "Enter Here" buttons will allow you to enter a new realm of network marketing.

It's their decision. It's their decision. You've sold them nothing, other than yourself as a leader, a mentor, and as someone that can show them how to get more leads and more cash into their business.

This is the way a typical marketing funnel works:

On the "front-end" you have a free offer to attract and attract people who might be interested in purchasing your products further down the sales funnel. You must sign up to get the product for free.

Now you have those people on your email list and you can also send similar offers that they might be interested in.

After signing to the offer, the user will be directed to a webpage that provides an affordable price, or, as it's known, a tripwire offer. It is here that they'll be taken to the "backend" of funnel.

They will be taken to another related offer at less cost when they buy the lower-cost offer (also known as an upsell). The person will also be transferred to the next offer if they buy the same deal at a higher price. The process could be repeated for a number of years.

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