The Sales Funnel For Effective Online Marketing
The sales funnel has been an integral element of traditional business and marketing for times untold. However lately it seems to me that the topic of using funnels in Internet business is popping up all over the internet.
It is clear that people are eager to learn more about this concept and the ways they can apply it in their online businesses marketing efforts. Read on to learn more about how to use the sales funnel in Internet marketing.
The Sales Funnel: What exactly is it?
A marketing funnel does not necessarily mean a funnel. For this marketing concept using funnel is to visually and describe the process of selling from beginning to the end. Because it uses a wide entry way for potential customers "Unqualified prospects" at the top and a much narrower opening for converted sales at the bottom the funnel can be a precise comparison.
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At the top or entrance to the funnel are those people we might consider to be "unqualified prospects" These are people who might require your services or products, but you have never contacted them before. After a series of sales calls and offers later you've contacted people who have bought your products or services.
A lead generation funnel's effectiveness is also due to the ability to track the actions of your prospects at various stages of the expanded sales process. With the sales funnel through figuring out the quantity of prospects who are qualified at each point of the process, it's possible to anticipate the number of prospective customers who'll, after a while, become actual customers.
A sales funnel can aid you in determining the areas where your sales strategy is failing or successful, or whether your campaign isn't attracting enough prospects. This information can help you decide what your primary focus is and the best way you can maintain sales at the proper level. It is a tool to monitor and evaluate the sales process of your customers.
The top of the Sales Funnel or Front - End
The front of your sales funnel must be the most active component of your sales funnel. This area requires consistent testing. There is no limit of front-end concepts. Your imagination and your resources are your only limits.
The primary objective of the front-end is going to be to draw potential customers and convert to buyers later in the sales process.
A potential customer will be "qualified" once they have signed up for the product or service you offer. This is when in the sales funnel where the potential customer or "Unqualified Prospect" is qualified leads because they have taken an action that actually demonstrates that may have enough interest to buy your product or service.
You need to drive targeted traffic on your blog, website or squeeze page for your front-end system to function. Article marketing, PPC ads, social media (Google+ Twitter, Facebook, YouTube) banners, and blogging are the best ways and tools to accomplish this.
There are numerous tools to "qualify" those who are "Unqualified Prospect". One of the most efficient is the squeeze page. Here you can offer something valuable that is related to your service or product that they can obtain for no cost or at a reduced price in exchange of their email. There are a variety of products to choose from such as newsletters, videos, emails, courses ebooks, as well as related reports.
It is clear that the front-end is where customers are attracted to your sales funnel. But what do you think of the back-end?
The Back-End or Bottom of the Funnel
The back or bottom of your sales funnel is the place where the majority of sales and profits are made. It is where you will typically find higher-priced products in this area. They are all suitable for the same audience, however they are delivered in different formats, like audio, video and live interaction.
The main distinction between the front-end service and the back-end is the type or price of the customer.
While it's true that just one percent, or 1-2% of the total number of people who enter your front end, will be at the back end. This is due to a small few people will spend a larger amount of money.
While front-end services and products might be cheaper than $100 but back-end products and services are usually priced in the hundreds or thousands. This makes the bottom of the sales funnel or back-end, the main source for income for your Internet company. It's also the most reliable and secure area of the sales process.
The sales funnel can be as simple or complex as you would like to make it, so long you have the proper resources and the right ideas.
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